Business Strategy / Growth Outlook
- 1Recognition of the business environment and structural changes surrounding our company
The motorcycle market that our group operates in is being called upon to shift from conventional growth models due to changes in population structure, advancement of environmental regulations, and sophistication of digital technologies.
Meanwhile, ownership of high market-value vehicles has remained strong, and the used motorcycle distribution market and retail demand remain firm.
Under such an environment, what matters is optimizing the entire value chain—how to achieve efficient procurement, enhance added value, and sell through optimal channels—and, in addition, maximizing LTV (customer lifetime value) by building continuous relationships with customers. - 2Our competitive advantages
We have built a unique business model that incorporates an appraisal system based on nationwide unified standards, wholesale through dealer auctions, and retail sales.
As a result, we have been able to standardize and ensure transparency in purchase prices, achieve inventory turnover with an emphasis on cash flow, flexibly switch sales channels in response to market conditions, and achieve stable business operations, even in a highly volatile market environment. - 3Outline of the medium-term strategy
We have set "strengthening the mobility domain and building a profitable structure" as our medium-term strategy, and will pursue growth based on the following three pillars.
- 1Strengthening marketing
We will strengthen new customer acquisition and promote the ongoing use of our services by existing customers.
In addition to delivering highly convenient services, advancing marketing sophistication, and enhancing our brand presence, we will make greater use of CRM and expand our membership programs to broaden customer touchpoints and increase the rate of repeat customers.
We will also strengthen collaboration with adjacent businesses and maintenance operations, and strive to enhance our value as a platform that supports the motorcycle lifestyle as a whole. - 2Strengthening the value chain
We will drive reforms to our profit structure and build non-labor-intensive operations.
By promoting digital transformation (DX) investments and automating operations to improve sales productivity, we are aiming to establish a sustainable and profitable structure.
We will also secure talent and increase productivity through improvements to our systems and compensation. - 3Expanding business
We will make focused investments in the mobility domain and seek early monetization by establishing competitive advantages. With an eye to expansion into high-growth markets, we will build up human, logistics and information infrastructure, while also working to establish new domains and new revenue models.
- 1Strengthening marketing
- 4Creating medium- to long-term value
Our group will prioritize capital efficiency, including ROE, and promote management that is mindful of the cost of capital.
By achieving both sustainable growth and improved profitability, we will maximize corporate value for all stakeholders, including shareholders, customers, and employees.